Your brand defines how the market perceives you—and what they're willing to pay. With 25 years building brands for Fortune 500 companies and leading healthcare organizations, we develop brand strategies and visual identities that drive measurable business growth.
Discuss Your Brand Call (470) 203-0035What We Deliver
Strategic foundation through complete implementation
Brand Strategy
Market positioning, competitive analysis, target audience definition, value proposition, messaging architecture. The strategic foundation that defines what your brand stands for and how you compete.
Visual Identity
Logo systems, typography, color palettes, graphic elements, photography direction. Distinctive visual identity that works across every application—from business cards to billboards, websites to signage.
Brand Guidelines
Comprehensive standards documentation that ensures consistent brand application as your organization grows. Everything your team needs to maintain brand integrity.
Brand Messaging
Voice, tone, key messages, proof points, content guidelines. How you communicate matters as much as what you say—we develop messaging frameworks that resonate with your audience.
Rebranding
Strategic repositioning, brand evolution, stakeholder management, phased rollout. We manage comprehensive rebranding initiatives that honor brand equity while positioning for growth.
Brand Implementation
Print collateral, digital assets, signage, environmental graphics, branded spaces. We produce everything—ensuring flawless execution that reinforces brand standards.
Where We Focus
Deep expertise in industries where brand trust drives business value
Healthcare
Healthcare brands balance clinical credibility with patient trust. We've built brands for health systems, medical practices, and healthcare technology companies that establish authority while conveying compassion.
Financial Services
Banks, wealth management firms, insurance, fintech. Financial services brands must convey trust and expertise while differentiating in crowded markets. We build brands that command confidence.
Professional Services
Law, accounting, consulting, advisory. Professional services firms sell expertise and relationships. We build brands that establish authority and attract ideal clients.
Why Strong Brands Win
Higher Brand Recognition
Distinctive brands cut through market noise
Revenue Growth
Strong brands command premium pricing
Lower Acquisition Costs
Strong brands convert more efficiently
Why J.ATCHISON
Fortune 500 Standards
Our work with EY Global, IHG, and AutoTrader taught us enterprise-grade brand development. You get the same rigor and quality regardless of your organization's size.
Strategy First
We're strategists before designers. Every creative decision is grounded in market positioning, competitive analysis, and business objectives—not just aesthetics.
Healthcare Expertise
Healthcare branding requires specialized understanding—regulatory requirements, patient psychology, provider credibility. Our healthcare experience means we navigate these complexities effectively.
Complete Capabilities
Strategy, design, messaging, implementation. One team handles everything—ensuring consistency, efficiency, and superior results without coordinating multiple vendors.
Ready to Build a Brand That Commands Your Market?
Let's discuss your brand positioning, competitive challenges, and growth objectives.
Schedule Call Call (470) 203-0035Serving organizations nationwide from Rome, Georgia